MANILA – December 17, 2013 – Over 100 years into the business, Insular Life has launched its first ever brand endorser: world-famous singer and actress Lea Salonga.
The life insurance company made the announcement last December 16 at the Insular Life Sales Rally at Le Pavilion in Pasay. There, they also launched ‘Unlimited,’ their sales theme for 2014.
"It is so lovely to be a part of the Insular Life family officially," Salonga said at the event. "It is also such an honor to be here amongst the men and women of Insular Life who are instrumental in making a good life for our fellow Filipinos here and abroad."
"When Insular Life approached us about the idea of Magandang Araw and the positivism movement, I did not think twice about saying yes," the Broadway singer said. "After all, I believe in the Filipino, I believe the Filipino deserves a bright future and a good life. I’m sure that all of you as insurance financial advisers are making that happen."
She then proceeded to perform a medley from Broadway musical Les Miserables, and, later on, "Isang Magandang Araw," a song composed and arranged by Mike Villegas based on Insular Life’s "Magandang araw ngayon, magandang buhay bukas" campaign created by Aspac in 2012.
Of the campaign, Insular Life CEO Vicente R. Ayllón said: "Our Magandang Araw has truly opened many avenues for us to set an example, not only of excellent service but also of influencing others to take on a positive attitude and a positive outlook in life."
