THE PHILIPPINES, AUGUST 30, 2012 – NetBooster will undergo yet another shift in management as managing director Leah Besa-Jimenez gets ready to leave the company on September 1, after staying for over a year and a half. She is appointed to become the new digital media group head in Smart Communications Inc.
“Her contribution has been a significant part of the company’s development and we are grateful for her having steered the agency’s operations into a formidable and competitive structure. We wish her all the best in her future endeavor,” Laurent Goirand, NetBooster’s CEO, said.
Besa-Jimenez joined NetBooster at the time when the agency was on the cusp if its digital growth. “It was a fantastic tool to help mold and sharpen. It’s at the forefront of the digital industry in the country with a great portfolio of clients. [It also has] services that are not available in one shop alone, allowing its clients to maximize the full potential of digital for their brands and a very healthy pipe of business today and in the future,” Besa-Jimenez said.
Commenting on her move to Smart Communications, Besa-Jimenez said, “I’ve been at the agency side for almost 7 years building and developing CRM and digital work for the clients of NetBooster Asia and Proximity Philippines previously. It’s time to go back to the client side.”
Goirand will be working on the transition along with a management committee composed of its newly appointed deputy managing director, Carlo de Leon; executive creative director, Dino Ocampo; production director, Samuel Vanel; and chief finance officer, Josephine Bonifacio.
