ASIA-PACIFIC – SRI LANKA, NOVEMBER 2011: Leo Burnett Solutions Inc. (LBSI) – the local office of creative giant Leo Burnett Worldwide – won the highly acclaimed ‘Commercial of the Year’ award at the prestigious Sumathi Awards, the biggest festival of the Sri Lankan television industry held recently at the Sugathadasa Indoor Stadium.
Leo Burnett won Gold for the TV commercial produced for the Ceylon Steel Corporation Limited (CSCL)’s brand ‘LANWA’ The commercial stressed the importance of building to last. In the memorable execution created by Leo Burnett’s Senior Creative Director Subhash Pinnapola, he tells the story through a dialogue between a grandfather and his grandson.
Ranil De Silva, Managing Director, Leo Burnett Solutions Inc. said, “This award reaffirms that we understand Sri Lankan people and their behavior and that we are intimately familiar with the Sri Lankan ethos. I’d like to very specially thank Mr. Nandana Lokuvitharane, Chairman – LANWA and his team for giving us the opportunity to create this great commercial. My hearty congratulations go out to Subhash on this outstanding achievement!”
Subhash Pinnapola who was the author of the commercial as well as its Director said, “A Gold Sumathi award is a great accolade for us to win. It reaffirms that we are an international agency but an agency which is Sri Lankan at its heart as we understand Sri Lanka, its culture, people and local brands.” The team behind the award-winning TV commercial was Chrishani Kotelawela, Murtaza A. Tajbhoy, Shanesh Ratnaweerage, Wasim Akram, Manoj Dharmawardhane, Lalith Karunatilaka, Mehnaz Ilhamdeen, Mohamed Ikram and Neesha Piyasena. The commercial was produced by 24 Frames, a leading local production company with many credentials to their name.
The Sumathi Awards, now in its 16th year, recognizes outstanding work done on Sri Lankan TV ranging from teledramas and news programs to documentaries and advertising. Leo Burnett has won awards at the Sumathi Awards from its inception and in 2008 and 2009, the Sumathi Awards Gold for advertising was presented to Leo Burnett for ‘Always Remember’ and for ‘Ammawarune’ respectively produced for Sri Lanka Telecom Mobitel.
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