NEW YORK, USA – Rough Cuts with Thiago Cruz, a bold new podcast that pulls back the curtain on the creative industry’s biggest game-changers. Expect raw, unfiltered conversations with the minds behind the work shaping today’s cultural landscape.
“Creativity isn’t always neat—it’s messy, unpredictable, and beautifully chaotic,” said host and Chief Creative Officer at Grey New York Thiago Cruz. “With Rough Cuts, we’re celebrating that process and uncovering the real stories behind the work that shapes our culture.”

Kicking off the premiere episode is a high-profile sit-down with Desiree DeRose, Brand Building Director at Angel Soft. The duo unpacks Angel Soft’s Super Bowl LIX debut in a conversation that’s equal parts insightful, surprising, and industry-shifting.
The debut season of Rough Cuts promises an electric lineup of guests, including Grindr’s Tristan Pineiro, gaming powerhouse Lydia Winters, and branding expert Vivian Odior. With each episode, listeners will get an insider’s look at the beautiful chaos of creativity—the inspiring missteps, the moments of genius, and the stories that rarely make it into the headlines.
“Rough Cuts offers an exclusive look into the minds of today’s creative visionaries,” said Scott Rose, President, New York Festivals. “We’re thrilled to present this series with Thiago and look forward to sharing the perspectives and insights of those pioneering executives whose work is evolving the industry.”
Produced in partnership with New York Festivals Advertising Awards, “Rough Cuts with Thiago Cruz” will feature bi-weekly episodes available on the New York Festivals YouTube channel. Watch the inaugural episode of Rough Cuts HERE.