It may not be that difficult to freeze hell, after all. After the Eagles’ reunion, this is the second freezing of hell. The American Beverage Association: School print ad features three of the U.S.’s largest-selling beverage companies, The Coca-Cola Company, Dr. Pepper Snapple and Pepsico.
All three have agreed to, well, bottle their differences for this one instance for a worthy cause.
In an effort to reduce high sugar-high calorie drinks in American schools, the American Beverage Association tapped on the three giants to introduce lower-calorie, small-portioned choices of juice, tea and water.
The collective effort reduced beverage calories in schools by a sugarless high of 88%.
The print ad assumes a 50s look and feel. Perhaps, as a reminder of days before Coke, Snapple and Pepsi uncorked and uncapped their market rivalry. But never mind. The day the American Beverage Association united the three companies, may not have frozen hell. It may have mellowed enough to melt all the bad sugar away.
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Together, we’ve reduced beverage calories in schools by 88%.
America’s beverage companies have teamed up to remove full-calorie soft drinks from schools.
And we’ve replaced them with lower-calorie and small portion-sized options like juices, teas and waters — reducing beverage calories by 88%. Together with schools, we’re helping kids more balanced choices every day. Learn more at Ameribev.org
adobo magazine. The Word on Advertising.
