MUMBAI – Lowe Lintas + Partners emerged a tall winner at the Asia Pacific Tambuli Awards that was held in Philippines on June 3, 2014.
The Awards, that honors marketing campaigns on Social Good that deliver business results, bestowed the ‘Special Award: Effectiveness Creative Agency of the Year’ to Lowe Lintas + Partners India. The agency was also the recipient of the coveted Grand Prix award for its work on ‘Help a Child Reach 5’ under the Insights and Strategic Thinking category for its client Hindustan Unilever Ltd.
Along with the two mega wins, Lowe Lintas + Partners also won 2 Silvers for ‘Help a Child Reach 5’ under the Established Brand category and for ‘Mobile – From a Wall to a Bridge’ under the Integrated Mobile-Led Program category. Both the awards were for campaigns done for Hindustan Unilever Ltd.
Sharing his excitement on winning the big awards at Tambuli, Joseph George, CEO, Lowe Lintas + Partners said, “I am absolutely thrilled that we are carrying on in 2014, where we left off in 2013. We were declared Most Effective Agency in India in 2013 and now, the most Effective Agency in Asia Pacific. This is testimony yet again to the shared philosophy and belief in the type of work we and our clients believe in.”
Apart from the above recognition, the agency also won 3 Bronze metals for work on ‘Help a Child Reach 5’ under the Creative Effectiveness category, ‘100% Natural. Seeded.’ under the Small Budget Brand category and ‘100% Natural. Seeded.’ under the Integrated Promo and Activation-Led Program category.
Vikas Mehta, CMO, Lowe Lintas + Partners added, “Tambuli is a special award, because it recognizes, not just effectiveness, but also the social impact brands create. At Lowe Lintas +Partners, we see brands as agents of positive social change. Winning the top honour at Tambuli is a great reinforcement of our philosophy. We are thankful to our clients for their support and the University of Asia & Pacific for these awards.”
Tambuli is a native horn and symbolizes authentic effectiveness in its ability to clearly transmit sound to distant places. The awards stand for marketing communicators who create and deliver messages focused on results that build long-lasting value for their organization, markets and stakeholders, and for the good of the society.
The Tambuli winners were chosen using the following criteria: Business Results (strategic innovation, end results on sales and profitability) that formed one-half of the judging criteria and Promotion of Social Good (creative idea and execution of human values) that formed the other half of the judging criteria.
The accolades at APAC Tambuli Awards come on the back of a series of wins that Lowe Lintas + Partners won at the Asian Marketing Effectiveness & Strategy Awards, held in Singapore recently. The agency had won the Platinum award for work on ‘Lifebuoy – Help a Child Reach 5’ for its client Hindustan Unilever Ltd. along with three more medals at the prestigious award show
