THE PHILIPPINES, JULY 25, 2012: Unilab Personal Care Management Center (PCMC) appointed Lowe Philippine as regional agency of record for its feminine care product pH Care after a competitive pitch involving Publicis JimenezBasic and Ogilvy Vietnam.
Lowe Philippines will handle ph Care’s thematic requirements in Vietnam, Cambodia, Myanmar, and Singapore. The Manila agency will leverage Lowe’s network in the Asia Pacific Region.
PCMC vice president Jan Evangelista comments: "From a strategic point of view, we liked the way Lowe framed the target market for the brand on a country-specific and regional level. Lowe has a lot of experience handling brands on a regional scale. We are confident, moving forward, that we have found a really strong partner as we ramp up our ambitions across the region."
Mike Trillana, vice president for Business Operations, Lowe Philippines says: “We are delighted to be able to expand our relationship with Unilab PCMC with additional brand and geographical reach. We are very much looking forward to partnering them for this work, and being part of their success.”
