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GLOBAL – January 16, 2014 – The final part of the Grammy’s campaign broke with a two-minute film that shows what happens when Macklemore and Ryan Lewis surprise a bus full of New Yorkers.
The film was created by TBWA\Chiat\Day Los Angeles (@tbwachiatla) for The Grammy’s (@thegrammys).
The release of the film coincided with the announcement that Macklemore and Ryan Lewis will perform live on the Grammy’s on Sunday January 26 (8/7c on CBS for U.S. viewers).
Credits
56th GRAMMYs:
Macklemore + Ryan Lewis Unleash NYC
AGENCY CREDITS
Chief Creative Officer: John Norman
Executive Creative Directors: Fabio Costa, Patrick O’Neill
Creative Directors: Bob Rayburn, Rick Utzinger
Senior Art Director: Jenn Tranbarger
Senior Copywriter: Anne Sanguinetti
Account Director: Michael Peditto
Account Supervisor: Daryl Conui
Assistant Account Executive: Alex Belliveau
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Senior Business Affairs Manager: Mimi Hirsch
Group Planning Director: Rad Tollett
Associate Director, Communications Strategy: Ian Carey
PRODUCTION CREDITS
Tool N.A.
Director: Geordie Stephens
Executive Producers: Brian Latt, Oliver Fuselier, Danielle Peretz, Dustin Callif
Producer: Jeff Tanner
Director of Photography: Stefan Czapsky
CUTTERS EDITORIAL
Editor: Chris Hafner
Editor: Jacob Kuehl
Assistant Editor: TJ Lasure
Executive Producer: Josianne Cote
Producer: Sasha Grubor
PLAY SOUND
Producer: Lauren Cascio
Mixer: Ryan Sturup
Asst: Hermann Thumann
