MANILA – November 7, 2013 – The AdBoard delegation to AdAsia 2013 is set to go to Hanoi, Vietnam on November 10, 2013 to bid for the hosting of the AdAsia 2017 in the Philippines.
Ricky Alegre, head of the delegation team is confident that the Philippines will win the pitch using “Make it Manila” as theme.
Included in the bidding team are: Faith Abaño, AdBoard’s PR & Information Officer; Ron Delos Reyes, AdBoard Director, Jones Campos, AdBoard Executive Director and Cherie Mijares of DDB Phils./ Lava Communications Inc.
The AdAsia 2017 pitch was supported by DDB/Lava Communications and Starworks.
The Philippines hosted the AdAsia in 1978 and 1997.
AdAsia 2013 will be held from November 11 to 14 at the National Convention Center in Hanoi, Vietnam. With the theme "Re-engineer advertising," the conference will feature three full days of presentations from expert speakers such as Draftfcb executive chairman Howard Draft, Yahoo! Inc. senior vice president of Asia Pacific Rose Tsou, and Google Asia-Pacific chief creative officer John Merrifield.