MANILA, September 16, 2013 – Management development program Storewars will be coming to the Philippines from February 19 to 21 next year, allowing senior management executives to learn from its unique business management simulation program. This is the first time the program will be run in the country.
Conducted by Greg Thain, Storewars CEO and marketing and e-commerce professor at the International Monaco University, Storewars is a computer-drive simulation that allows participants to run a $600M virtual business over a virtual period of 2 years.
In between sessions, participants will also have access to lectures and workshops to reinforce the simulation.
Done in partnership with information and measurement company Nielsen, the program has been run over 800 times in 43 countries, with participants from leading companies such as Carlsberg, Coca-Cola, Unilever, Philip Morris, Kimberly-Clark, Pepsi, and Walmart.
"It’s literally a small MBA in three days," Thain said at the preview of Storewars on September 16.
"While managing the virtual business, Storewars participants will develop intuitive understanding of the business, its functional elements, and the ways to achieve a strong profitable position in the market through establishing win-win cooperation," he said.
For more information on Storewars in the Philippines, contact Alejandro Duque at Alejandro.Duque@nielsen.com, or at 7068243.
