HONG KONG – November 8, 2013 – FOX International Channels’ (FIC) latest acquisition from Disney Media Distribution (DMD), the US hit series Marvel’s Agents of S.H.I.E.L.D., premiered in Asia on November 4, 2013 at 9.50pm (HKT/SGT) on FOX, the network’s flagship general entertainment channel.
The premiere broke a ratings record for FOX, as the highest-rated program ever on the channel in Singapore, FIC said in a press release. The show’s stellar performance also secured FOX the top slot in Singapore as the #1 Cable Channel and in Malaysia as the #1 Western General Entertainment Cable Channel among all viewers in their respective timeslots, it said.
“Following its incredibly successful launch in the US, we are thrilled with the equally overwhelming reception of Marvel’s Agents of S.H.I.E.L.D. in Asia”, said Joon Lee, Executive Vice President of Content and Communications, Asia Pacific and the Middle East at FIC
Marvel’s Agents of S.H.I.E.L.D. opened to 12.1 million viewers in the US making it the highest-rated drama premiere in almost four years. The launch of the hit show was equally well-received in Singapore, with a superb 1.50 rating among all viewers, FIC said.
The show was particularly popular among younger viewers, achieving an incredible 6.07 cable rating among men aged 15–24 and a 3.44 cable rating among women in the same age bracket, crowning FOX as the #1 cable channel in time slot among these young viewers respectively.
In Malaysia, the show’s premiere was also a smash hit, boosting the timeslot five times higher than the year-to-date average among adults 15-49. It was especially popular among female viewers aged 25-34, making FOX the #1 Western General Entertainment Cable Channel in its timeslot amongst this demographic group, in addition to adults 15-49 and all viewers.
“It is FIC’s objective to pack our channel line-ups with the very best content available and thanks to our great partnership with Disney Media Distribution, we are pleased to have been the first pay-TV network to bring Marvel’s acclaimed live action series to viewers across Asia,” he said.
