Sponsor 
GLOBAL – November 18, 2013 – MasterCard has confirmed that it is conducting a review of their media agency partners.
In a statement, MasterCard said, “As part of regular business practices, MasterCard regularly reviews and assesses industry resources as part of responsible vendor and agency management.”
“At this point, we can confirm that MasterCard is conducting a review of our media agency partners. This activity is limited only to the media buying activities and not any other agency relationship,” it said.
The company has issued RFIs to different agencies, including it’s incumbent lead media agency, Interpublic Group’s Universal McCann (UM).
“The integrated McCann team will continue to support MasterCard in other marketing activities, including creative, digital and sponsorships/partnerships. We are still early in this process and are not able to comment further,” MasterCard said.
