MANILA, JUNE 10, 2013 – McCann Worldgroup Philippines has appointed Pauline Espiritu as the new managing director for McCann Healthcare (MHC).
Espiritu will champion further development of MHC’s unique product and solutions offer that spans direct-to-doctor communications, patient activation and advocacies, digital healthcare, healthcare PR, healthcare-based CSR, and advertising-based healthcare solutions. Her deep command of the hybrid complexion of healthcare stems from her unique mix of leadership on brand management and continuing medical education (CME), where she gained extensive knowledge on strategic program architecture for both healthcare professionals and for consumers.
Concurrent with Espiritu’s appointment, McCann Healthcare also beefed up its leadership team with the assignment of Cris Dar Santos for Business, I-van Policarpo for Creative, and Mark de Joya for Strategic Planning. The team provides strong complement to Espiritu’s background which includes years of CME leadership in Pfizer and brand management in Boehringer, Pfizer, Warner Lambert, and Johnson & Johnson.
Chairman/CEO Raul Castro underscores that “now more than ever, health & wellness have taken a central role in Filipinos’ lives. Our healthcare group has the unique mandate of orienting brand solutions towards the improvement of people’s health and well-being. This is an important element of McCann’s mission to harness brands as agents of positive change.”
