MANILA, September 11, 2013 – MediaForce Vizeum, the local media arm of Aegis Media, won the media account of Italian biopharmaceutical company Menarini, besting two other media agencies.
According to MediaForce general manager Tonton Santiago, the pitch was for a specific project, which will be launching in October.
Patty Wong-Nugui, Asia Pacific regional brand manager for Menarini, said that "a combination of the media agency’s breadth of knowledge and expertise on the media environment coupled with the most cost-effective rates were key factors that convinced senior management that MediaForce is the agency for us."
"The team’s passion and commitment to deliver the best possible results were very evident with the proposals they presented," she added.
Meanwhile, Santiago said "We are very happy indeed with the win. Needless to say that this is a result of a lot of hard work, collaboration, and creative thinking to provide Menarini with the right strategy to maximize their media spends."
"In this very competitive industry, the confidence they have specifically placed on us is a glowing testament. And we are up to the challenge to take this partnership further and make Menarini the consumer health brand of the region." Santiago shared.
Last August, MediaForce Vizeum also won the account of LBC.
