Melvin Mangada and BBDO Guerrero top the first adobo creative rankings

PHILIPPINES, JANUARY 2011 – BBDO Guerrero and TBWA\Santiago Mangada Puno were neck and neck in the first adobo Creative Rankings for 2008-2009. TBWA\SMP’s Melvin Mangada emerged the top Executive Creative Director and Art Director, while his colleagues Manuel Villafania and Brian Siy topped the Creative Director and Copywriter rankings, respectively. The 2010 rankings are currently being compiled.

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The rankings were determined from selected international and local advertising awards-giving bodies as summarized and provided by adobo to Punongbayan & Araullo. The list of awards submitted by all agencies were duly reviewed by adobo and verified by the respective agency authorized personnel. adobo has identified D&AD, Cannes, Clio, One Show, London International Awards, New York Festival, AdFest, Spikes Asia, Araw Awards and Kidlat Awards in the ranking.

As each advertising awards-giving body carries certain degree of prestige, adobo has assigned and put equivalent points/scores for each award. A Silver metal from Cannes will count more against a Gold metal obtained from Araw Awards. The table below depicts the equivalent or points breakdown based on the awards received.

Awards

Grand Prix

Gold

Silver

Bronze

Finalist

D&AD

360

300

250

210

150