ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, MARCH 8, 2012: Malaysia’s number one portal MSN Malaysia has launched the Wedding channel in partnership with Wedding Guide Asia.
“The Wedding channel compliments the current offerings on MSN Life & Style’s female content environment adding to the Fashion, Beauty, Wellness, Relationship and Parenting content already present”, Muna Noor, head of editorial & consumer said.
Aimed at Life & Style’s young (aged 20 to 34) female audience, the Wedding channel is designed to inspire all brides-to-be. Live on the portal as of February just in time to celebrate Valentine’s Day, it officially launched on the advent of the Wedding Channel Honeymoon series of contests.
The strategic content “marriage” between MSN Malaysia and Wedding Guide Asia is being celebrated by taking users on “the honeymoon”. Four luxury stays for two at exclusive hotels and villas across Asia will be given away over the course of 5 weeks.
The Wedding channel will include content areas such as Real Weddings. The heart of the Wedding sub-channel, it will feature evocatively shot images from real weddings brought to you by Wedding Guide Asia. There will be pictures from celebrity weddings and engagements, wedding inspired fashion and beauty, while interviews with wedding planners, flower arrangers, photographers and even brides and grooms provides insight into your preparations for the big day.
Supplying some of this content is Wedding Guide Asia. Malaysia’s leading wedding portal, Wedding Guide Asia was launched two years ago by model and TV host Stephanie Chai, it is presently headed up by managing drector is Rachel Ng, a former banker and American-educated Malaysian.
