GLOBAL, SEPTEMBER 10, 2012 – Fresh from their Best of Agency of the Year win at Cannes Festival, Wieden + Kennedy Portland proves their mettle and releases an amusing campaign for Old Spice, ‘Muscle Music’ featuring Expendables 2 star Terry Crews.
The interactive ad shows Crews playing with a number of musical instruments which have been wired up to his body by flexing. After the ad ends, a recordable player opens allowing users to control Crews’ individual muscles with their keyboard, compose their own creations, upload straight to Vimeo and share across the internet.
‘Muscle Music’ is a campaign for Old Spice’s Danger Zone product.
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