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ASIA-PACIFIC – JULY 23, 2012: Havas Media Asia Pacific has appointed Naman Sharma as the head of research and analytics for Asia Pacific.
With more than 12 years of experience in the communications industry, Naman joins the company to lead research and analytics discipline and manage the deployment of the group’s proprietary tools across APAC. He will also be responsible for the roll out of Econometric Modelling function.
Havas Media chief stratefy officer SK Biswas said: “Research and analytics as a discipline is the cornerstone of an effective marketing strategy and we have been putting a lot of emphasis on the discipline to ensure the most efficient use of marketing dollars for our clients. We are extremely fortunate to have found someone of Naman’s calibre to join the team. He has extensive experience in primary market research with a specialization in large syndicated media researches. I have no doubt that he will prove to be a major asset not only for us but for our existing and prospective clients as well.”
Naman said: “I am very excited by the opportunity to work with Havas Media. One of my key responsibilities is to lead seamless integration of group’s proprietary tool DSS Suite across all markets in Asia. This is probably the most evolved, contemporary and comprehensive decision support system present in the world today and I am confident that they will help us deliver superior marketing ROI to our clients.”
