JAKARTA – January 13, 2014 – XM Gravity today announced that Nanda Ivens will assume the role of chief executive officer, succeeding Kevin Mintaraga, who moves into the role of chairman.
Nanda, who has served as the company’s chief operating officer since 2012, will now assume wider day-to-day management responsibilities for XM Gravity’s operations, which include three digital agencies, two digital PR units, and a digital media agency. Mintaraga, who plans to start up a new company outside the digital advertising industry, will continue to oversee the agency’s financial and human capital development as chairman.
“I am an entrepreneur at heart, and the chairman role will give me the freedom to pursue another project out of the field -yet allow me to remain very much connected with XM Gravity. I will still be involved with the company, which will continue to be an important focus for me,” Mintaraga said. “I strongly believe that Nanda’s extensive leadership and experiences will bring XM Gravity to level of accomplishments I’ve never imagined before”.
“Nanda is a talented and natural leader, and I am confident he will be able to take XM Gravity to the next level. He has been working very closely with Kevin and has already taken over the reins, to a large degree, over the last year,” said Paul Soon, CEO of XM Asia Pacific. “I wish Kevin all the best in his new venture, and look forward to continue working with him in his new role at XM Gravity.”
Mintaraga, who co-founded the company-formerly named Magnivate-in March 2008, has led the agency through a period of stellar growth. Within the period of five years, the company has also grown from six employees to over 150 and been forming strong relationships with top multinational brands such as XL Axiata, Unilever, Nestle, Friesland Campina, and Johnson & Johnson.
In 2013, XM Gravity won a Bronze in Campaign Asia’s Indonesian Digital Agency Of The Year awards. Mintaraga was also named 2013 Young Entrepreneur by Ernst & Young Entrepreneur of the Year, the world’s most prestigious award for entrepreneurs.
“Kevin has made a long history for the company and my job now is to remain focus on improving the company’s performance that can ultimately contribute to its sustainable growth,” Ivens said. “I congratulate him and I believe this is the beginning of a challenging yet exciting journey for all of us”.
