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GLOBAL – December 17, 2013 – In mid-1933, an England to Australia survey flight took off operated by the then Imperial Airways. In the same year, a schedule service was introduced to Singapore and later extended to Australia.
To celebrate 80 years of flying into Singapore and later, the extension of the route to Australia via Singapore, British Airways has unveiled a new print and out of home campaign by BBH Asia Pacific, to promote British Airways services to Sydney.
The new campaign will run through December and into the New Year.

"Hat’s off to Australia who let us play with their classic icon," BBH Asia Pacific creative director Peter Callaghan said.


"We wanted a creative solution that can strike a right balance between promoting Sydney, the destination and highlighting British Airways experience and value proposition on the Sydney route. The British Airways aircraft in boomerang avatar strikes this balance spectacularly," added Hassan Maidin, Marketing Manager South East Asia & South West Pacific, British Airways.
Credits:

Executive Creative Director: Scott McClelland

Creative Director: Peter Callaghan
Art Director: Uni Lee
Copywriter: Chiao Woon Lim
Head of Print: Brell Chen

Head of Operations: Andy Nethercleft
FA Artist: Sok Wah Leow

Retouching: Wellcom

Illustration: MirageWorks

Business Director: David Webster

Account Director: Sheila Melbye

Account Manager: Jade Cheng
