MANILA, September 11, 2013 – A recent survey by Nielsen recently revealed that 77% of Filipinos would choose to buy products from companies that support education initiatives. The number is higher than the global average of 68%.
Nielsen Philippines managing director Stuart Jamieson explained that being involved in education initiatives can be more than giving financial support. "Companies can help promote innovation in the classroom by calling on the expertise of its employees to share knowledge or facilitate access to tools that will aid young people," he said.
"It’s a win-win situation for both corporations and students–employees become more engaged while students benefit from an enhanced learning experience," he added.
The survey also revealed that Filipinos prioritize education and set aside a bigger monthly budget for it compared to the rest of the world.
The study, called The Nielsen Global Survey of Education Aspirations, was conducted between February to March this year, and polled over 29,000 internet respondents in 58 countries.
Filipino respondents shared that they allot 15.4% of their monthly household budget for education expenses, the second highest education allocation in the world after Peru’s 18.6%.
The high budget allocation for education from Filipinos is likely driven by the fact that according to the survey, 90% of Filipinos believe education leads to better employment, while 87% believe it leads to higher income.
