THE PHILIPPINES, NOVEMBER 25, 2011: For the second anniversary of the Ampatuan massacre, which claimed the lives of 32 media men and 26 civilians, the National Union of Journalists (NUJP) collaborated with BBDO Guerrero and the nation’s most-read newspaper, the Philippine Daily Inquirer, to bring to light what happened in Maguindanao on November 23, 2009.
“The quest for justice for the victims of the massacre starts with not forgetting the crime, remembering its horror, and standing together drawing strength from each other’s sense of humanity so that this will not happen again,” said NUJP Secretary General Rowena Paraan.
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The campaign, entitled "REMEMBER", launched on November 21 and running this week, beginning with pictures of Inquirer columnists having their eyes closed in the Opinion section. A headline reads, "Some people would rather forget what happened in Maguindanao. We’ve closed our eyes to remember.”
Another part of the campaign is a print ad showing two years’ worth of newspapers stacked up, with a timeline of headlines burying the headline of the massacre as headline. The ad signs off with the line, "Two years and still no justice." and "nujp.org". The print ad will be running in Baguio, Bulacan, Cebu, Cagayan de Oro and Davao newspapers.
To support an international campaign against impunity, "REMEMBER" also includes a social media effort and a radio campaign that defines the word through examples of it. Three stories were chosen from the 146 media killings in the past 25 years.
"REMEMBER" is being carried in support of the International Day to End Impunity, held on the anniversary of the Ampatuan massacre by a global network of organizations.
Other activities organized by NUJP for the second anniversary commemoration of the Ampatuan massacre and International Day to End Impunity include the National Conference on Media Safety, nationally-coordinated protest action, roundtable discussions, safety training for journalists, and exhibits.
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