ASIA-PACIFIC – MALAYSIA, JULY 8, 2013- Malaysia Airlines takes center stage for a new brand commercial shot by Ogilvy & Mather and Andy Fogwill of Stink.
The TVC centers on companionship made during travel. Banking on the tagline ‘Journeys are made by people you travel with’, the campaign is primarily imitated by human life. The characters in the commercial portray how journeys are made meaningful with the people you travel and interact with along the Way.
The commercial was launched June 17 this year and has already hit 393,930 views on Youtube. The campaign was considered to be the client’s first major brand campaign so far that was launched across Malaysia, South East Asian countries, Europe and China.
CREDITS
Client: Malaysian Airlines
Agency: Ogilvy & Mather, Kuala Lumpur
Chief Creative Director: Gavin Simpson
Copywriter: Andrew Low
Art Director: Gavin Simpson, CK Tan
Audio Visual Director: Eric Yan
Producer: Eric Yeo/ Loo Seng Tuck
Servicing: Vivien Linggi, Muhammad Uwais, Khairy AlFiqry
Production Company: Stink, Shanghai
Director: Andy Fogwill
Director Assistant: Veronica Von Hunefeld
DOP: Ray Coates
Executive Producer: Desmond Loh
Producer: Anne Lifshitz
