BEIJING – January 24, 2014 – Ogilvy & Mather China (“O&M”) launched a playful new iPhone app to celebrate the 2014 Chinese New Year by turning selfies into highly personalized, animated stickers to share with family, friends and colleagues through social media.
< src="/global//UserFiles/1(12). " width="200" height="355" hspace="5" align="right" alt="" />The free “Give a ” app is a sticker generator that puts a fun and humorous spin on sending Chinese New Year greetings, O&M said in a press release. With the press of a button, users can take a selfie, adjust their self-portrait to a corresponding face shape, select a filter that inserts their face into an image of their choice, and share their greeting through Chinese social media platforms such as WeChat, Weibo and QZone and international platforms like Tumblr. Users can also save their customized s into an in-app album.
“Messaging apps have become an indispensable way for many around the world to communicate while emoticons and stickers add personality to our messages,” said Shenan Chuang, CEO of O&M Greater China. “Our new app transforms selfies into a rich selection of colorful messages, making Chinese New Year greetings more personal and fun.”
Inspired by Roy Lichtenstein’s pop art, the comic book-style images are divided into three packs of stickers: Chinese New Year greetings, advertising and creative industry jokes, and O&M agency founder David Ogilvy-inspired stickers. Users can create images of themselves setting off firecrackers for Chinese New Year, coming up with an ingenious idea for a client, or toking a pipe like David Ogilvy. A tug on the screen then allows users to share their greetings across social media platforms.
Doug Schiff, Executive Creative Director of OgilvyOne, China, said, “As the mega-messaging season is upon us again, people can now choose to send their own fun, jittery greetings.”
O&M’s “Give a ” app is available in English and simplified Chinese. It is now downloadable through the App Store and is compatible with iOS 6 and later. The app will be regularly updated to expand the set of available s.
Search for the app on iTunes: “Give a ” or open iTunes to download the app.
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Credits
Project Title: "Give a ” App
Client: Ogilvy & Mather, China
Brief: Create a way to bring fun and innovation to Chinese New Year
Creative Agency: Ogilvy & Mather, China
Executive Creative Director: Doug Schiff
Creative Directors: Fei Wang, Sascha Engel
Art Directors: Liwen Fan, Jingjing Zhang, Didi Shao
Copywriter: Fengtao Sun
Planning and Project Management: Sascha Engel, Rita Yang, Marc Violo, Quetina Yang, Eric Wu Production House: RedWorks, Beijing (Remington Ji, Eva Song, Yanbin Cui, Huaiying Fu, Cong Wang)
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