ASIA-PACIFIC – SINGAPORE, SEPTEMBER 7, 2012 – The coveted Grand Prix in the Singapore Media Awards (SMA) 2012 was presented to OMD Singapore for its campaign ‘I need a snooze’ for Ikano. One of the essential elements to win this award is for a campaign to exceed the high standard on all accounts.
With a 50% increase in the number of entries and 450 guests, guests including senior executives of media owners, media agencies and clients, this year’s SMA is a record-breaking one. The awards show and dinner was held on September 5, 2012.
Meanwhile, MEC Singapore earned bragging rights as the newly crowned Media Agency of the Year 2012. The agency also bagged the most wins – Best Use of Digital, Best Use of Mobile, Best Use of Search, Best Use of Radio, Best Business to Business and Best Strategic Launch award categories.
The winners of special achievement awards were also announced. Marketer of the Year was presented to Sriramagopalan Desikan from HP Imaging & Printing Group. MediaCom scored a double with Rahul Vasudev and Prajat Khare winning the Media Person of the Year and Young Media Person of the Year awards, respectively. Alicia Luke from MediaCorp won The Media Sales Person of the Year award.
Vandana Jagwani, chairperson of the SMA 2012 awards, said: “Everything is in a constant state of evolution – the consumers, the media and even the clients objectives. In such a challenging scenario, our industry needs to stay a step ahead in order to maximize the impact for its clients. With every passing year, the Singapore Media Awards records a quantum jump in the quality of entries. We see fresh benchmarks being set with creativity surging to new heights. Digital media no longer resides on the fringes and is fast becoming the kernel of media strategy. It is very encouraging to see insightful and innovative use of digital media to drive business results for the clients. Our industry has its own Usain Bolt’s and Feng Tianwei’s who will win for Singapore, many global accolades.”
