MANILA, JULY 3, 2013 – Omnicom Media Group Philippines has appointed freelance research and strategic marketing consultant, Dan Ryan Catalan as research director. Catalan will be responsible for strengthening OMG Philippines’ (OMD, PHD, and M2M) overall research capability and continuously provide useful and up-to-date consumer and market data to tailor-fit advertising solutions for various brands.
Catalan is no stranger to OMG as he was employed as research manager at PHD Philippines in 2007. Prior to PHD, Dan worked as a Research Analyst at commercial television & radio giant, GMA Network Inc.
After his two-year stint with PHD, Catalan became a freelance research and strategic marketing consultant for several award-winning advertising agencies like TBWA-SMP, and renowned research companies such as Millward Brown, Saffron Hill, and PSRC. During his time as a freelancer, from 2009 to 2012, he specialized in consumer insights & brand planning, strategic marketing, TAM analysis, and customised qualitative and quantitative researching.
“Now that Dan Ryan’s on board, our clients can expect more research-centric initiatives from OMG and its media specialist brands. We are all glad that he is back to share with us his proficiency in both quantitative and qualitative research methods, and not to mention his ability to translate research findings into communication initiatives,” said Nic Gabunada Jr., CEO and President of Omnicom Media Group Philippines.
“My years as a freelance consultant have really sharpened my skills and broadened my knowledge about this competitive industry. I have definitely learned a lot working alone on big projects, and now I have new competencies to offer our clients here at Omnicom Media Group. It feels really good to be back,” remarked Catalan.
