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SHANGHAI – September 20, 2013 – Omnicom University’s Advanced Management Program (AMP) was held at the China Europe International Business School (CEIBS) in Shanghai from September 11 to 14.
Run by Omnicom Group Inc., this was the fifth AMP session to be held in the Greater China region over the last six years.
This year’s AMP was attended by 58 senior managers, who worked closely with professors from the Harvard Business School and CEIBS using the case study method to explore the best contemporary thinking on issues and trends in the advertising and communications industry.
“We use cases that center on real-world issues facing managers at Omnicom companies,” said Janet Riccio, Dean of Omnicom University. “Along with the cases selected by Harvard Business School and CEIBS, these custom Omnicom cases help agency leaders navigate today’s competitive and fast-changing market, both in Asia Pacific and beyond.”
Omnicom University Faculty Chair Nancy Koehn, the James E. Robison Professor of Business Administration at Harvard Business School, and Professor Wang Gao, a professor at CEIBS, taught the Shanghai session.
Created in 1995, Omnicom University is the Group’s in-house global leadership development initiative to form the core of its commitment to attract, retain, and motivate key talent.
To date, more than 3,000 top managers have participated in Omnicom University’s training programs, which rely on a concept called the Service Profit Chain to guide the successful management and growth of their agencies.
Janet Riccio noted, “In the 19 years since Omnicom University was established, the Service Profit Chain has fostered a common culture and common values, which are propagated throughout Omnicom by senior managers who have completed the AMP coursework.”
“This executive development program is without parallel in our industry, making it a key competitive advantage for Omnicom,” said Serge Dumont, Vice Chairman of Omnicom Group. “To keep pace with the steady growth of our business in this crucial region, we must attract, develop, and retain the best talent available. For that reason, we remain more committed than ever to investing in our people in a way that sustains and accelerates our growth.
