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NEW YORK – January 6, 2014 – To kick start January, TBWA\Chiat\Day New York has released an edge of your seat video for the Nissan Rogue relaunch that launched in cinema, TV, and online media.
The teaser content went live this week:
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The longer-form, cinematic video can be viewed on nissanbriefcase.com.
The teaser spot shows how with Nissan Rogue, an ordinary drive is anything but ordinary. "See what happens when an average Uber ride turns into the ride of a lifetime with many unexpected twists and turns. The chase begins when the driver inherits a briefcase from a motorcyclist making a puzzling drop off at a stop light. Then the race is on," they said in a press release.
The viewer then gets the chance to join the ride by discovering what’s inside the briefcase. The video then leads to Nissan’s Facebook page, where an ongoing contest gives fans the chance to win one of three 2014 Rogues.
According to official rules, the Rogue Stunt Giveaway (the “Instant Win Game”) is open only to legal residents of the 50 United States and the District of Columbia who are at least 18 years old and have a valid driver’s license at the time of entry.
To participate, visit the Rogue Stunt Giveaway website and follow the links and instructions to watch the video provided.
