GLOBAL – NEW YORK, JULY 13, 2012: With the Olympics opening ceremony two weeks away, the world’s largest consumer products Procter & Gamble, might just be awarded gold medal for Olympic marketing, if there was such.
Recently, P&G has just released its "Kids" commercial by Wieden + Kennedy showing a proud mom watching her son on the diving board while the copy "To their moms, they’ll always be kids" is posted on the screen. The voice over then proceeds with the company’s tagline "P&G, proud sponsor of moms".
P&G is one of the major companies that spend millions of dollars for sponsorships, ads, and marketing efforts for this year’s Olympics.
While not a sponsor in the Beijing Olympics in 2008, P&G’s Olympics marketing began in spring. Its campaign ranges from corporate initiatives for 34 separate brands while sponsoring 150 global athletes.
According to reports, the company is expecting to drive $500 million in sales, which is $400 million dollars larger than its sales garnered from its 2010 Vancouver Winter Olympics campaign, the company’s first Olympic sponsorship.
The first "Thank You, Mom" spot kicked off in April in the United States which was timely of the Mother’s Day celebration in May. A dedicated "Thank You Mom" Facebook page and app allows people to send messages of thanks to their mothers.
Source: Yahoo! Finance
