ASIA-PACIFIC – SINGAPORE, MAY 28, 2013 – PHD has appointed Susana Tsui as chief executive for its Asia Pacific operations. Tsui will replace Cheuk Chiang, who will assume the post of CEO, Omnicom Media Group, APAC from June 3.
Tsui joins PHD from OgilvyOne, where she was the regional VP, focusing on mergers and acquisitions, partnerships, new business models, digital and emerging markets. Before moving to OgilvyOne, she was the regional president of Neo@Ogilvy and is credited with building the agency from a startup to a 300+ strong network of digital media / search specialists across Asia. Prior to Ogilvy, Tsui has held senior management positions at XM, Modem Media and Engage Asia.
Outgoing PHD APAC chief, Chiang said: “PHD is the first planning-led media agency in the industry and we have built on this to create a global communications agency that is changing the game. A leader like Susana will ensure that PHD stays on top of the game and continues to push the boundaries. A stellar performer with a proven track record of achieving high-profile results, Susana brings a diverse set of skills that will continue to help PHD differentiate its service offering in the market. I am delighted to welcome Susana to the PHD family.”
Mike Cooper, PHD‟s Worldwide CEO, said: “PHD has become the fastest growing and most awarded media agency in Asia Pacific under Cheuk‟s leadership, so we knew it would be very hard to replace him. With Susana Tsui, we believe we have the best leader in the region to take the network forward to the next level. Her management and client skills are outstanding and she is, most importantly, a great fit for our unique PHD culture.”
