GLOBAL – FRANCE, JUNE 24, 2013 – The Philippines saw its best ever showing at Cannes this year, with impressive metal tallies and the country’s first-ever Grand Prix winner.
Making history with their Grand Prix win, DM9 JaymeSyfu scored big for their work on ‘TXT BKS’ for Smart Communications, a public service campaign that made innovative, cost-effective use of old cell phones by using SIM cards to store entire textbooks for underprivileged students.
Ace Saatchi & Saatchi Manila won two Golds in Branded Content & Entertainment, as well as a Silver and a Bronze in Media for their ‘Screen Age Love Story’ for PLDT. The campaign detailed a family’s efforts to find new love for son Derek Lorenzo following a failed internet courtship. Saatchi also took home a Bronze in Media for ‘Olympic Shirt Flag’ for Ariel, which let Filipinos donate portions of their shirts to make up the Philippine Team’s national flag at the 2012 London Olympics.
JWT Manila’s ‘Icons’ campaign, which visualized famous facial hair throughout pop culture history, as cut with their client’s Schick razors.
McCann Worldgroup Philippines was recognized with two Silvers in Radio for their tongue-in-cheek ‘Press’ and ‘Hold’ spots for the Philippine Cancer Society.
TBWA\Santiago Mangada Puno won a Silver in Design for client Boysen’s ‘The Biggest Air Filter’ EDSA beautification program a Bronze in the same category for Ayala Land’s ‘Koi Fish Feed Invite’, that saw them enticing visitors to feed the fish at Nuvali with edible invitations.
Y&R Philippines’ ‘Dengue Bottle’ for Maynilad netted a Silver in Media and a Bronze in Promo & Activation for its advocacy to drum up awareness of anti-dengue measures in impoverished communities.
