GLOBAL – UNITED STATES, APRIL 5, 2013 – Profero co-founder and global CEO Arnold Wayne is moving the headquarters from the New York office to Singapore, as the agency (celebrating 15 years) shifts its focus to the rising marketing power of Asia Pacific.
The move was credited to thriving opportunities coming from advertisers in Asia. Profero is taking advantage of this by securing closeness to the best prospective clients, seen to come from key cities of China, Japan and South Korea.
Through an official statement from Profero, Wayne said: "2013 will be the first year our Asia Pacific operations will be larger than EMEA and the Americas’. This is a major milestone and credit to our talented team especially when you consider we are seeing considerable growth in all our regions."
"Profero’s Asia Pacific growth has been fuelled by North American and European business looking to expand into the region, and we anticipate this will continue. We are also seeing Asian businesses looking to make an impact in the West and Profero is perfectly placed to assist them with this."
Profero was launched in 1998 in London by Wayne and his brother Daryl. It has since expanded into America, Asia, Australia and Europe.
