THE PHILIPPINES, JANUARY 12, 2012: Publicis Manila closed the previous year with a bang with 10 new business acquisitions.
“All the hard work these past years is now paying off,” said Matec Villanueva, chairman and CEO of Publicis Manila. “Clients are now noticing the kind of effective advertising we’ve been doing and are now wanting to partner with us,” Villanueva added.
First on the list is the win for Procter & Gamble’s Duracell account, which eventually led the agency to two other P&G brands: Oral-B and Vicks.
Fresh from the success of Nestlé Kasambuhay Habambuhay campaign and film anthology, Publicis Manila won a Nestlé corporate pitch, specifically a Nestlé corporate affairs project, besting McCann Erickson and Ogilvy & Mather. The agency also scored victory in a four-way pitch for Honda Civic against Campaigns & Grey, Seven A.D., and Dentsu Indio.
Publicis Manila also won big with the AKTV Channel account. TV5’s sports channel is the new broadcast partner of the Philippine Basketball Association (PBA) and the official network covering the United Football League (UFL).
Publicis Manila also gained new acquisitions through awards from existing client Pacific Meats, Inc. Publicis will now handle the meat hotdog brands Wow and Andale.
Rounding up Publicis Manila’s year-end run are Shellane, Shell’s LPG brand, and Air 21, which both partnered with the agency after exploratory talks.
“These new accounts are very important for us as we now have clients in more product categories. It also gives us a better balance between multinational and local clients. The challenges and opportunities that these brands face are very diverse that we get to apply our expertise in various circumstances,” added client services director Patrick Tolentino.
