NEW ZEALAND, JUNE 10, 2013 – RAPP has announced the appointment of Elizabeth Beatty as Group Business Director for the Westpac account and David McCallen as Senior Planner.
Beatty boasts two decades of marketing and advertising experience in both Europe and Australasia, most recently having run OgilvyOne in Sydney, where she took charge of a fully integrated team of approximately 70 people for American Express and launching innovative countrywide card-based programs.
McCallen lays claim to more than 14 years of marketing expertise, both client and agency side. Having started his career in Unilever, he has been planning lead on global brands including the BBC, EA Games, British Gas and Guinness. For RAPP, McCallen is to work across the agency’s roster of clients and will form part of the Dynamo Planning Hub for Telecom.
Rapp MD Robert Limb says that hiring Beatty and McCallen is a true coup for RAPP, as their experience in strategy and digital is unequalled and, being creatively inspired, customer-obsessed and data-enabled, they epitomize the company’s mantra.
