CHINA, NOVEMBER 16, 2011: Saatchi & Saatchi’s world-renowned New Director’s Showcase (NDS) has successfully debuted in China on its 21st year. The NDS was screened at the ROI Festival in Shanghai, where it took on the big screen at the Shanghai Center on Friday, November 11.
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Lernert & Sander – ‘Elektrotechnique’
Saatchi & Saatchi Shanghai ECD Fan Ng, who made the selection of Directors for the Chinese NDS reel, was also present to lead a panel discussion with Chinese Director Mr. Li Wei Ran.
The NDS regularly highlights the best new directing talent from around the world, and past showcases have featured directors who have gone on to achieve international recognition including; Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, Danny Kleinman and Jonathan Glazer.
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Neil Dowling and Nils Clauss – ‘Senior Living’
To find the featured directors, Saatchi & Saatchi invites submissions from directors across the globe and uses its Network of some 140 offices worldwide, as well as relationships with key online sources. From an initial lineup of several hundred directors, The Saatchi & Saatchi Worldwide Creative Board chose the final selection, and only 17 directors made the cut this year in Cannes.
This year, Saatchi & Saatchi Shanghai ECD Fan Ng has selected 11 Directors from the original
2011 reel. Deemed as the best of the best, they will be featured in the inaugural Saatchi & Saatchi New Directors’ Showcase in China. Among those who made the cut are:
Andreas Roth – ‘Dirt Devil’
Andrew Ruhemann/Shaun Tan – ‘The Lost Thing’
Gary Shore – ‘Cup of Tears’
Lernert & Sander – ‘Elektrotechnique’
Michal Socha – ‘Chick’
Neil Dowling and Nils Clauss – ‘Senior Living’
Polynoid – ‘Loom’
Robin Goode – ‘Let’s Date’
The Daniels – ‘Dogboarding’
The General Assembly – Grum- ‘Through the Night’
Tomi D @ Punga- ‘Assland’
Ng explained about his selection: “I think the 17 Directors chosen for this year’s Saatchi & Saatchi New Directors’ Showcase shown in Cannes are all fantastic. I selected the 11 Directors for the reel that will be shown at the ROI Festival in Shanghai, because I think a Chinese audience will understand their style and narrative. I hope this reel will inspire the creative community in China, and encourage more Chinese and Asian directing talent to submit their work for the next New Directors’ Showcase.”
