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SINGAPORE – November 15, 2013 – Saatchi & Saatchi Singapore is strengthening its capability to service the growing needs of its local and regional clients, the agency said in a press release. Under the One Singapore construct, which involves transforming the Singapore agency into a hub for creative and client services, Saatchi & Saatchi is building its digital, planning and copywriting expertise.
“We’re bringing our most promising talent under one roof to offer creative business solutions that transforms our clients’ businesses, brands and reputations,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.
“Arvid Lithander, Penny Sadlier, Ruchir Sachdev and Savita Iyer have worked with some of the world’s largest brands. Arvid strengthens our digital team, Penny brings a wealth of client knowledge after 14 years at Saatchi & Saatchi Sydney, Ruchir lends his copywriting skills and Savita will build our insight into consumer behaviour. Our new hires have been a part of winning teams and produce stand out work. Their contribution to our clients will be invaluable,” Roebuck said.
Arvid Lithander is an award-winning Digital Creative Director and has worked on campaigns for Nike Football, Coca-Cola, Bwin, Delta Airlines, ESPN and EA Games.
Penny Sadlier joins Singapore after 14 years at Saatchi & Saatchi Sydney, where she was most recently Senior Account Lead on Procter & Gamble.
Ruchir Sachdev is a graduate of Miami Ad School, with experience in Paris, London, New York and Berlin. He holds a degree in Economics, and has worked for brands such as Absolut, adidas, Carlsberg, Pedigree and McCafé.
Savita Iyer has worked with Ariel, Sony Max, Monsanto, United Nations, Nerolac and Marico Wellness. She has a postgraduate degree from the Manchester Business School, majoring in consumer behavior studies and international marketing.
