ASIA-PACIFIC – HONG KONG, September 13, 2013 –Sami Thessman has joined TBWA\ Hong Kong as group creative director and executive creative director of the agency’s Digital Arts Network (DAN) to boost the creative and digital offering of the agency.
In June 2012, DAN was unveiled as a global enterprise to merge all the digital units within the agency.
Before joining TBWA\ Hong Kong, Thessman worked for TBWA\ Helsinki and was named one of the most pioneering creative officers in the agency. He boasts accolades such as Cannes Lions, the Golden Hammers and the EFFIE Awards.
Thessman will lead TBWA’s key accounts, namely, Infiniti and CSL.
Joanne Lao, managing director of TBWA\Hong Kong said of Thessman’s appointment: “Sami joins us from TBWA\Helsinki, one of the most innovative and creative offices in the network. We are delighted to be able to transfer great talent from within TBWA and continue to build on our on strong foundation of creative innovation.”
Luke Eid, managing partner of DAN Hong Kong added: “We’ve set hardcore objectives to continually progress our clients into the future of digital. Sami is integral to achieving this. He is one of those rare modern creative leaders who can bridge the craft of creativity with deep understanding of technology. I’m thrilled to have him as a partner as we set out on our ambitious path. It’s going to be an exciting time!”
