MANILA – As the first of September rolled in, the S Carpet was rolled out and featured upon it were the elegant designs from the Philippines top style mavens and Samsung’s latest Philippine releases. The unveiling of the latest flagship phablet devices, the Samsung Galaxy Note5 & Galaxy S6 edge+ at the SMX at SM Aura Premier was graced by some of the biggest names in fashion, design, entertainment, and arts.
The year’s most anticipated smartphones were heralded with much fanfare as the fashion-forward VIP event titled “S CARPET: Fashion & Inspiration” showed off the best of the best in style and technology. The highlights of the evening were the Samsung x FDCP fashion show showcasing stunning all-Filipino designer pieces and the awarding of the first-ever Samsung Noteworthy & Edge Maker awards featuring Philippines’ fashion and art’s corps d’elite.
Samsung partnered with the Fashion and Design Council of the Philippines (FDCP) to present an interactive digital fashion show that illustrated Filipino artistry and creativity in the context of style and technology. Acclaimed designers Avel Bacudio, James Reyes, Ivarluski Aseron, Vic Barba, Joey Samson, and Anthony Nocom opened the show by unveiling the White Pearl Collection, which represented the blank canvas that designers start with as they explore the possibilities of where their creativity can take them.
As a tribute to Samsung Galaxy Note5’s all-new design, and the maximum productivity that the all-powerful S Pen brings its users, a video was projected upon the screen showing the designers sketching their designs on the Galaxy Note5. As the sketched designs were projected upon the white pieces, models strutted down the catwalk in the finished work.
Jerome Ang, Joel Escober, Ramon Esteban, Gerry Katigbak, Pablo Cabahug, Kristel Yulo, Ronaldo Arnaldo, Happy Andrada, Hindy Tantoco, and Noel Crisostomo followed it up with the Silver Titanium & Gold Platinum Collection, which mirrors the elegant glass and metal finish of the Samsung Galaxy S6 edge+.
The fashion show concluded with the works of Dong Omaga-Diaz, Frederick Peralta, JC Buendia, Jojie Lloren, Randy Ortiz, and Albert Andrada showcased their own take on the traditional terno as a fitting finale to celebrate Filipino artistry and make a statement on how technology can reinvent something traditional into something modern.
Acknowledging that great achievements serve as inspirations that drive passion, the brand recognized six personalities: a truly noteworthy individual whose unmatched achievements are true moments of note; as well the catalysts of this generation who dared to push boundaries, and drive their passions to the edge.
For these personalities, Samsung Electronics Philippines presented the first-ever Samsung Noteworthy Award, and the first-ever Samsung Edge Maker Awards, respectively, to Inno Sotto and Bianca Gonzalez-Intal. Other Samsung Edge Maker awardees include celebrity stylist Liz Uy, photographer Xander Angeles, actress Iza Calzado, and fashion journalist Ingrid Chua- Go.
Bringing home the point that the line between fashion and technology blurs as it wonderfully merges to bring about extraordinary innovations that cater to every individual who dares to live big, Samsung encourages fashionable and tech-savvy individuals to be daring and go for bigger things in life with the Samsung Galaxy Note5 and Galaxy S6 edge+.
