Sponsor 
MANILA – December 16, 2013 – Everyone packs a few pounds during the Christmas season, and Santa is no exception.
Even with all the chimney-climbing, the roly-poly t-giver’s big pot belly remains to be his trademark–but in a new Ligo sardines TVC, the extra weight has finally taken its toll on jolly old St. Nick.
The ad, created by Campaigns & Grey, shows Santa ready to take off on his Christmas Eve mission, only to be plagued by sleigh trouble when his reindeer are unable to pull his weight.
Later on, our hefty protagonist is shown foregoing the usual Christmas ham and queso de bola in favor of a can of sardines. The ad closes by wishing everyone "a lighter and merrier Christmas."
Credits:
Client: A. Tung Chingco Corp.
Agency: Campaigns & Grey
Group Chairperson: Yoly V. Ong
Chief Creative Officer: Ompong Remigio
Associate Creative Director: Bunny Vivero
Account Management: Tiffany Dizon, Kit Guerra
Production House: Revolver Studios
Post Production: Post Manila
Director: Borgy Torre
Sponsor
