SINGAPORE – December 17, 2013 – The screening of the Saatchi & Saatchi New Directors’ Showcase held in Singapore last Tuesday, December 10, was only the third time the reel had been shown outside of the Cannes Lions International Festival of Creativity.
"What you’re going to be seeing here tonight has been selected by a worldwide creative board as the cutting edge of creativity in our business," Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific, said at the event.
Foster stressed the importance of creativity in the world. "The importance of creative leadership and creativity applied across disciplines is what’s going to help us get out of this general malaise that we’re experiencing in the world," he said.
At the invite-only event, members of Singapore’s creative, advertising and brand community were hosted by Saatchi & Saatchi Singapore at the Cathay Cineplex for a reception and screening, before the evening closed with a Q&A panel on the impact of the Internet on filmmaking.
The Q&A Panel at the Singapore screening of the Saatchi & Saatchi New Directors’ Showcase consisted of Wee Li Lin of Bobbing Buoy Films, Ays Tan of Great Guns, John Lui from The Straits Times, and James Breeze of Objective Asia.
The screening was followed by a Q&A session on the impact of the internet on filmmaking.
"The internet really has allowed us to break down barriers and borders, and act as an incubator for creative talent," said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.
During the Q&A session, Wee Li Lin spoke about how the nature of Internet enables us to be surprised in our search for interesting content; John Lui touched on how we determine quality content from ‘spam’; Ays Tan shared her experience with how new platforms like Vine have influenced the process of filmmaking; and James Breeze spoke of how the use of eye tracking allows us to determine ways to make our concepts more engaging at an emotional and unconscious level.
Sponsors of the Singapore event are the Singapore Film Society, Big Blue Production, Gaia Films/Alice VFX, Chamni’s Eye, The Gunnery, 88Storey Films and Procolor.
