Sponsor 
SINGAPORE – January 17, 2014 – The legendary founder, creative and the H in BBH, Sir John Hegarty drew crowds to the offices of BBH in Singapore last Tuesday as he spoke to marketers and agencies about creativity and how it can thrive in our lives.
Hegarty was in Singapore on one of his regular visits to Asia, and to also launch his second book: Hegarty on Creativity: There Are No Rules. The pocket book is filled with his insights into creativity and the creative process, which Hegarty notes are not rules, but guidelines.
Hegarty spoke candidly about the need for a strong point of view from individuals to allow for healthy level of disruption and challenge. "The best creative people don’t leave their ego at the door," he said.
Hegarty also cautioned the industry not to become enthralled with technology but to instead allow technology to liberate great ideas.
He left the audience with astute advice on how to always stay creative:"Be Daring, Be Excited, Be Different."
The event was hosted by BBH together with The American Chamber of Commerce, The Institute of Advertising Singapore and publishers Thames & Hudson.
