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GLOBAL – November 21, 2013 – A tattoo artist, an illustrator, a DJ duo and a writer take the lead in a collaborative short film that takes the best of each social network in F.biz agency’s Absolut Open Film Project.
"Facebook for the script, Twitter for track, Vine for shooting the scenes and Instagram for the official poster," F.biz art director Leandro Bordoni wrote on his website.
According to Bordoni, each step in making the film involved a known artist to make the first example and help engage consumers in the project.
Credits
Creative Direction: Bruno Costa, Clauber Volinsky
AD: Leandro Bordoni, Carlos Pimenta, Murillo de Paula
CW: Léo D’Andrea, Rodrigo Casanovas
Photography Direction: Leandro Bordoni, Marcus Tomaselli
The artists are tattooist Tinico Rosa, duo DJ Database, and writer Edson Oda, as well as illustrator Rafael Grampá, who was also a collaborator under Absolut’s new global brand initiative Transform Today.
The initiative "aims to connect with the creative spirit in us all and to inspire artistic transformation around the world."
Launched in September, the campaign features artist profiles introducing the creators, the ideas that inspire them, and the goals of their work, Absolut said in a press release.
Beginning in November, collaborating artists will open up their creative processes for global audiences both online and in real life. Coming to life through a series of interactive events, the initiative will offer participants the opportunity to explore their own creative potential through a variety of media, enabling them to realise their own ability to create the future.
“Transform Today is a call to arms – a rallying cry for a generation of creativity to break free from the idea that anything is predetermined and to take control of their future. The brand ethos manifests our belief that tomorrow is not a given, it’s for everyone to create,” said Jonas Tåhlin, VP Global Marketing at Absolut.
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