ASIA-PACIFIC – SINGAPORE, AUGUST 30, 2012 – A lot of brands come out with good ads once in a while but only a few can be commended for the consistency of its communication quality.
This year, the honor of being recognized as Spikes Asia Advertiser of the Year goes to P&G Asia, the leading manufacturer of a wide range of household, beauty, and personal care products. The brand has set itself apart from others with its consistently high creative communications while nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.
“Since the launch of the Spikes Asia Festival four years ago, P&G Asia has won an astonishing number of Spikes Asia awards – five Gold, 11 Silver and 11 Bronze trophies across different disciplines – Design, Digital, Direct, Integrated, Media, Outdoor and Promo & Activation – with work produced by their agencies from across the region – China, Hong Kong, India, Malaysia and The Philippines. A testament of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia,” says Terry Savage, chairman of Lions Festivals.
“We proudly present P&G Asia with the honor of Advertiser of the Year 2012, and look forward to their continued success in marketing their brands with innovation and inspiration," Savage added.
Commenting on the award, Freddy Bharucha, chief marketing officer of Asia P&G, said, "I feel humbled by this recognition for P&G which I accept on behalf of all the brand builders we have in Asia working across a wide range of disciplines in marketing, public relations, design and consumer & marketing knowledge. At P&G we continue to believe strongly in the power of brand building, inspired by the consumers we want to serve. Through our brands and the brand building programs behind these brands, P&G is committed to touch and improve consumer’s lives in small but meaningful ways."
The award will be presented on September 18 at the closing ceremony of Spikes Asia, the regional Asia Pacific awards and festival for creative excellence in advertising and communications, to be held at the Marina Bay Sands’ Grand Theatre in Singapore.
The Procter & Gamble Company (P&G) entered Asia in 1935 with the acquisition of the Philippine Manufacturing Company, and has since expanded its presence to 46 markets across Asia. Today P&G has on-the-ground operations in 14 markets in Asia, with its regional headquarters based in Singapore.
The company has one of the strongest portfolios of trusted, quality, leadership brands of which 26 of its brands generate more than $1 billion in annual sales globally. Asia is home to 22 "Billion-Dollar" Brands, including Always (Whisper), Ariel, Braun, Crest, Dawn, Downy (Lenor), Duracell, Febreze (Ambi Pur), Fusion, Gillette, Head & Shoulders, Iams, Mach3, Olay, Oral-B, Pampers, Pantene, Pringles, SK-II, Tide, Vicks and Wella.
