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September 17, 2013 – The Spikes Asia Festival of Creativity has announced the shortlists for the Film Craft, Print & Poster Craft, Creative Effectiveness and Integrated categories, completing its roster of finalists across 16 categories.
Y&R Philippines bagged three finalists for Gelattto Flip-Flops’ ‘Angela’, ‘Barack’, and ‘Mahmoud’ under the Print & Poster Craft category, bringing its total number of finalists to six. Previously released shortlists revealed that Y&R Philippines bagged three finalists for Maynilad’s ‘Dengue Bottle’: the campaign was shortlisted once under PR, once under Promo and Activation, and once under Direct.
Leo Burnett Manila bagged a finalist for WWF Philippines’ ‘Nightlife’ under the Film Craft category, on top of its previously announced finalists: Cultural Center of the Philippines Virgin Labfest’s ‘Silent Room’ was shortlisted under Radio, while WWF Philippines Earth Hour’s ‘Iceberg’ and ‘Tree’ were shortlisted under Print.
Meanwhile, BBDO Guerrero bagged a finalist for the Department of Tourism’s ‘It’s More Fun in the Philippines’ campaign under the Creative Effectiveness category.
Ace Saatchi & Saatchi Manila still led with 11 shortlisted entries: PLDT’s ‘Screen Age Love Story’ under six categories; Ariel’s ‘Olympic Shirt Flag’ under Branded Content & Entertainment; Cebuana Lhuillier’s ‘Sisters Re-meet’ and ‘Dad and Son Re-meet’ under Film.
DM9JaymeSyfu bagged five finalists: Smart Communications’ ‘TXTBKS’ was shortlisted once under Mobile, twice under Direct, and once under Outdoor; Asia Brewery’s Tanduay Ice ‘Mixhibit’ was shortlisted under Design.
TBWA\Santiago Mangada Puno was shortlisted once under Design for Ayala Land Nuvali’s ‘Koi Fish Feed Invite’.
JWT Manila was shortlisted twice under Outdoor for Energizer Philippines’ Schick Exacta 2′s ‘Chaplin’ and ‘Salvador’.
McCann Worldgroup Philippines was also shortlisted twice under Outdoor for Pioneer Trucks’ Xenon High-Intensity Discharge Bulbs ‘Owls’ and ‘Angels’.
Spikes Asia earlier released 10 shortlists on day one of the festival, followed by two more shortlists on day two.
The number of finalists in each category is as follows:
Film – 41
Branded Content & Entertainment – 37
Design – 53
Digital – 56
Direct – 43
Media – 92
Mobile – 29
Outdoor – 118
PR – 40
Print – 89
Promo & Activation – 49
Radio – 22
Print & Poster Craft – 77
Film Craft – 68
Creative Effectiveness – 7
Integrated – 12
This year’s festival jury of 77 members deliberated over close to 4,900 entries from 20 countries. The winners will be revealed at tonight’s awards ceremony, which will draw the 2013 Festival to a close.
For more information, updates and photos from Spikes Asia 2013, visit adobo magazine’s dedicated Spikes microsite, or add us up on Twitter @adobomagazine
