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SINGAPORE – November 14, 2013 – Nickelodeon, a unit of Viacom Inc., in collaboration with Changi Airport Group, has announced the launch of an extensive SpongeBob SquarePants-themed Christmas experience at Singapore Changi Airport this holiday season, making it SpongeBob SquarePants’ first airport collaboration in Asia, Viacom said in a press release.
“SpongeBob SquarePants is one of the world’s most iconic characters and is beloved by fans everywhere,” said Indra Suharjono, VIMN Asia’s executive vice president and managing director.
“Nickelodeon is all about creating surprising and playful entertainment experiences everywhere we go. Hence, we are thrilled to collaborate with Changi Airport Group in SpongeBob SquarePants’ first airport collaboration in Asia to give fans and visitors a fun, one-of-a-kind SpongeBob SquarePants Christmas holiday experience.”
From November 15, 2013 to January 5, 2014, Singaporean families and visitors going through Changi Airport can discover surprises with the following:
The world’s tallest SpongeBob SquarePants’ Giant Pineapple Housestructure at the heart of Terminal 3’s Departure Hall creates an extravaganza of sights and sounds that include ‘smoke bubbles’ lighting up the Bikini-Bottom inspired Pineapple House and a chance to do some sleigh pedaling. The Bikini Bottom-inspired House stands at 11 metres high.
The biggest SpongeBob SquarePants Super Bouncy Playground in Singapore at Terminal 3’s Departure Hall, where kids can take a tumble in the Krusty Krab Ball Pit, challenge themselves in the Pineapple House Maze and cruise their way down giant bouncy slides.
Spot SpongeBob SquarePants and his friends at famous places from around the world through stunning landmarks in giant topiaries such as Italy’s Colosseum and Leaning Tower of Pisa, Russia’s St Basil’s Cathedral and Turkey’s Trojan horse.
Visitors can also collect limited edition plush toys of SpongeBob and his friends at $3 per plush toy when visitors shop at Changi Airport, or send customized Christmas greetings on Changi Airport’s website and stand to win a full set of SpongeBob’s plush toys. The first 1,000 Changi Rewards members to spend $1,200 during the promotion period will redeem the full SpongeBob SquarePants and Friends plush toys for free.
Since its launch in July 1999, SpongeBob SquarePants has emerged a pop culture phenomenon. The series has been the most-watched animated program with kids 2-11 for more than 14 consecutive years, and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks globally. As the most widely distributed property in Viacom history, SpongeBob is seen in over 170 countries and translated in more than 35 languages.
For more information, visit the Changi Airport website.
