PARIS – January 22, 2014 – Sportfive, the international sports marketing agency owned by Lagardère Unlimited, has been appointed Official Hospitality Agency for the FEI Alltech™ World Equestrian Games 2014 in Normandy. The contract includes the global hospitality sales rights for this year’s edition which will take place from August 23 to September 7 in Normandy in France, Sportfive said in a press release.
The World Equestrian Games are held once every four years and bring together the best equestrians from more than 60 countries to compete in the eight official disciplines recognised by the Fédération Equestre Internationale (FEI). The Games were launched in 1990 and will come to France for the first time this year. There is great excitement in Normandy, where half a million spectators are expected to attend.
The leading hospitality agency in France, Sportfive collaborates with a number of prestigious sports events, both in France and on an international scale. This agreement with the World Equestrian Games enables Sportfive to further strengthen its portfolio of hospitality rights which includes, among others:
• Roland Garros French Open and BNP Paribas Tennis Masters
• Various events at the Stade de France in Paris (rugby, football and concerts)
• Selection of French football clubs (Olympique Lyonnais, AS St Etienne, OGC Nice, Valenciennes FC, RC Lens and AJ Auxerre)
• Stade Français Paris rugby club in the new Jean Bouin stadium
• Hand Star Game handball at Paris Bercy
• Top 14 rugby semi-finals in Lille in 2014
For more information, visit the Lagardere Unlimited website, the Sportfive website or Twitter @SportfiveFR
