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MANILA – October 14, 2013 – Oliver Salazar returns to Starcom MediaVest Group (SMG) in Manila as Media Director for the Samsung Account, reporting to Joanna C. Mojica, CEO of Starcom MediaVest Group Philippines.
Salazar comes from Mediacom Interaction, the digital advertising arm of P&G, Bayer, BK/Red Ribbon and Revlon. Salazar previously worked in SMG from 2001-2003 handling Gokongwei-URC accounts.
Salazar will be tasked with business growth for the Samsung brand, to increase digital spend and to leverage on best practices done by the agency’s regional offices in other markets.
“With Oliver’s strategic media planning/buying expertise on Digital grounded by his above-the-line know-how, we are confident that he will continue to push the Samsung account towards an innovative and integrated approach to the entire marketing mix,” said Mojica.
Salazar has worked with media agencies in the Philippines, Cambodia, and Vietnam over the course of his 15-year media experience. In the last two years, he built and helmed Mediacom Interaction, the digital advertising group that handles P&G, Bayer, JFC, and Revlon in the Philippines.
"I thought I would be having a hard time feeling my way through the first few days, but upon seeing the familiar faces, it feels like I didn’t leave at all. I am looking forward to the exciting times ahead, as Starcom MediaVest Group gears up for even greater and bigger things. It feels good to be back," said Salazar.
