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THE PHILIPPINES, JULY 9, 2012: Philippine life insurance company Sun Life Financial rolls out the red carpet for its digital film collection titled "Sun Shorts".
Featuring love, family, and positive values, the film is Sun Life’s installment of regional short film project "Experience the Sun", a collaboration between Sun Life and filmmakers in Hong Kong, Indonesia, and the Philippines.
Five Filipino filmmakers collaborated with Sun Life to share their interpretation of he message "Life’s brighter under the sun".
Unitel’s veteran producer-storyteller Jun Reyes (The Last Journey of Ninoy, Crying Ladies) makes a trip down memory lane to tackle a love that transcends the test of time and shines brightly amidst the darkness of war in “1945.”
Most sought-after commercial director Jolly Feliciano departs from light-hearted themes to posit a lifetime of possibilities thru the eyes of a sick young boy whose hope burns brightly as the sun in “Life in a Day.”
Director-playwright Chris Martinez (Here Comes the Bride, Kimmy Dora, 100) takes on the humorous side of the generational divide as an old woman’s faith and penchant for superstisions clashes with a young man’s cool confidence in a future well planned in “Oh My Goth!”
Up and coming filmmaker Nic Reyes follows the travails of a young man whose penchant for “quick fixes” led him into tight-hole situation and finds enlightenment and redemption from a surprising character in the action-packed “The Debt.”
Multifarious artist Jerrold Tarog (Senior Year, Nino, Shake Rattle and Roll, Aswang) lets his “Sun Dance” pump up the beat of friendship that empowers three young women to tackle life’s ebbs and flows with grace and elegance. These shorts show how much friends bring the brightness of sun into our lives.
Apart from the five films making up Sun Shorts, Jim Libiran (Happyland) brings to life a film called “Araw” which forms part of Sun Life Asia’s regional project. Araw is based on a true story of a man who harnesses the power of the sun to create beautiful art and, in so doing, reconnects with his roots.
“Relationships are at the heart of Sun Shorts, with the sun as a symbolic light source, that brings hope and a promise of a brighter tomorrow to the characters in the films. As to our use of the digital platform, this is really due to the desire of Sun Life to communicate and engage a growing segment of the market who are online, while allowing them to experience our brand promise of a life that’s brighter under the Sun. It also shows the progressive spirit of Sun Life as it explores new ways of engaging the market ,” said Sun Life-Phils chief marketing officer Mylene Lopa.
Beginning July 25, 2012, these films will be shown as a series in www.experiencethesun.com.ph.
