MANILA, MAY 30, 2013 – Aiming to reverse communications’ attraction towards the things that make people merely stop and stare, this year’s Tambuli Awards are looking for ads that splay virtues such as hard work, spirit of service and family values.
“Advertisers have a responsibility to both consumers and society,” said John Martin Miller, chairman and CEO of Nestle Philippines, and last year’s Tambuli Awards Effectiveness Advertiser of the Year. “Great advertising is that which not only communicates how products and services can contribute to the enhancement of the quality of the lives of individual consumers but does so in a way that is in tune with the fundamental values of the society in which those consumers live.”
“Amidst the glut industry awards that honor incredible visuals and sales figures, Tambuli champions a philosophy in marketing that rightly recognizes the integral connection between values and effectiveness,” said John Ziegler, DDB Asia-Pacific, Japan and India chairman and CEO. “Brands have to deal with its audience as people. Campaign messaging that reflects that through a strong and ethical point of view will get the best result.
‘Bill Bernbach once said that, contrary to popular belief, creativity was the most practical thing a businessman can employ. As the UA&P Tambuli awards prove, values are just as sensible,” Zieglar added.
For the awards’ fifth instalment, Asia-Pacific’s only values-led awards show comes back with Lowe + Partners Asia-Pacific president Rupen Desai as Overall Jury President, leading 47 jury members in choosing which campaigns deserve to take home a Tambuli.
Plenary Jury
– Raymond Arrastia, Managing Director, Leo Burnett Manila
– Ronald Barreiro, General Manager, DM9JaymeSyfu
– Mitos Borromoe, Chief Executive Officer, Bates CHI & Partners Philippines
– Mio Chongson, Chief Operating Officer, Ace Saatchi & Saatchi
– Albert Cuadrante, Vice President for Marketing, Jollibee Foods Corporation
– Pauline Fermin, Managing Director, Acumen Strategic Consulting, Inc.
– Blen Fernando, Vice President for Marketing, Alaska Milk Corporation
– Nic Gabunada, Chief Executive Officer, Omnicom Media Group Philippines
– Angel Guerrero, President and Editor-in-Chief, adobo magazine
– Tony Harris, Chief Executive, BBDO Guerrero/Proximity Philippines
– Robert Labayen, Creative Communication Management Head, ABS-CBN Broadcasting Corp.
– Chiqui Lara, President, Y&R Philippines
– Claire Lopez, President, Dyll Communications
– John Lucas, Managing Director and Chief Marketing Officer, DDB Group Philippines
– Arlene Manalo, Regional Marketing Advisor, EAST, Pilipinas Shell Petroleum Corporation
– Lizelle Maralag, President and Chief Operating Officer, GMA 7 Marketing and Productions, Inc.
– Ying Miller, Consultant, Brand Learning, UK
– Eleanor Modesto, Owner, ESM Training Consultancy
– Joanna Mojica, Managing Director, Starcom Mediavest Group
– Maricelle Narciso, Country Manager, Pepsi-Cola Philippines
– Venus Navalta, Chairman, ZenithOptimedia Philippines
– Joey Ong, Executive Creative Director, DDB Philippines
– Joselito Ortega, Chairman and CEO, Havas Media Ortega
– Raoul Panes, Chief Creative Officer, Leo Burnett Manila
– JR Ramos, Joint Chief Executive Officer, Publicis JimenezBasic
– Hans Eric Roxas-Chua, Chief Executive Officer, eLearning Edge/BlueBlade Technologies
– Jimmy Santiago, Managing Partner, TBWA\Santiago Mangada Puno
– Toti Soliongco, Partner, Creativelab, Inc.
– Jasper Tiu, Vice President for Marketing and Sales, Peerless Products Manufacturing Corporation
– Margot Torres, Senior Vice President for Marketing, Golden Arches Development Corporation
– March Ventosa, Head of Cable Channels & Print Media, ABS-CBN Broadcasting Corporation
– Matec Villanueva, Chairman and Chief Executive Officer, Publicis Manila
– Jenny Wieneke, President and Chief Operating Officer, Draftfcb Manila
LOCAL JURY
Special Awards Jury
– Bobby Barreiro, Executive Vice President and Chief Operating Officer, TV5
– Javier Calero, Chairman, UA&P Tambuli Awards
– Raul Juan Esteban, Managing Director, PSRC
– Mariles Gustilo, Senior Director for Arts and Culture, Ayala Foundation
– John Martin Miller, Chairman and Chief Executive Officer, Nestle Philippines, Inc.
– Jaime Puno, Former Chairman, President and Chief Executive Officer, Dentsu Young & Rubicam
FOREIGN JURY
– Michel Borelli, Managing Director, Lowe Vietnam
– Rupen Desai, Regional President, Lowe + Partners Asia-Pacific
– Siscu Molina, Partner & Chief Creative Officer, Tiempo BBDO Spain
– Xavier Oliver, Chairman and Chief Executive Officer, Cognoscere Spain
– Lukasz Roszczyc, Managing Director, Leo Burnett/ M&T Vietnam
– Patrick Henry Tom, Executive Creative Director, TBWA\Vietnam
– Monica White, Chief Executive Officer, McCann Worldgroup Thailand
The UA&P Tambuli Awards will crown winners tonight
