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GLOBAL – UNITED STATES, APRIL 15, 2013 – Diet Coke’s new commercial features seven-time Grammy winner and country singer Taylor Swift and her new hit single “22”.
“Music That Moves”, which premiered last week in an episode of American Idol, was filmed in Swift’s hometown of Nashville, Tennessee. The 30-second ad opens with Swift writing lyrics in her bedroom, shifts to different scenes of her fans performing and grooving along as she writes verse after verse of the song.
The spot captures her in her natural element, writing hit songs wherever inspiration strikes, while sipping a bottle of Diet Coke. The TVC ends with the tagline: “Stay Extraordinary”.
In a statement from the Coca-Cola Company, addition Diet Coke print ads and TVCs will be released this spring. The brand will also give fans extraordinary access to the star through social, in-person and in-retail experiences during her sold-out RED Tour.
CREDITS
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer and Nik Studzinki
Copywriter: Sophie Isherwood
Art Director: Andrew Wilcox
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Sam Kilbreth
Head of Brand Strategy: Ted Florea
Brand Strategist: Matt Springate
Group Account Director: Steven Panariello
Account Manager: Nadia Malik
Production Company: MJZ
Director: Fredrik Bond
DoP: Roman Vasyanov
Executive Producer: Kate Leahy
Producer: Line Postmyr
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